MidlifeMagazine.com Tech Specs

ALL CREATIVE ASSETS MUST BE SENT TO: info@midlifemagazine.com
midlifemagazine.com reserves the right to reject creative and/or request revisions to creative as it pertains
to content or how they affect page load and layout.

TURNAROUND TIMES:

  • Rich Media, skins and/or site served flash must be received within 5 business days prior to start date.
  • Standard gif/jpg, INRED, Iframe and Javasript tags must be received within 3 Business Days prior to start date.
  • For all ad units being created by Midlife Magazine, assets must be received within 3 weeks prior to start date
standard ad type dimensions specifications
Vertical banner 120 X 240
  • 40k max GIF.JPEG; 50k max FLASH; up to 3 loops with 15 seconds max animation (loops combined). 24 frames per second
  • Both the .fla and .swf files are required for site served Flash. All .swf creative must be submitted with a .gif or .jpg back up file; and must use clickTag; Flash 10 and lower only; AS2 or AS3
  • All sound and expansion MUST be user initiated (see Rich Media Specs below for more details on expanding ads)
Medium rectangle 300 X 250
  • 40k max GIF.JPEG; 50k max FLASH; up to 3 loops with 15 seconds max animation (loops combined). 24 frames per second
  • Both the .fla and .swf files are required for site served Flash. All .swf creative must be submitted with a .gif or .jpg back up file; and must use clickTag; Flash 10 and lower only; AS2 or AS3
  • All sound and expansion MUST be user initiated (see Rich Media Specs below for more details on expanding)
Vertical rectangle 240 X 400
  • Dimensions: Collapsed State: 970x66 & Expanded State: 970x418
  • File Size: 970x66: 40k max; 970x418: 60k initial load and up to 100k subsequent load max.
  • Expansion: Auto expansion frequency capped at 1 per user per day (must auto collapse after 8 seconds), subsequent expansions must be user initiated and must collapse with the same action it was to expand
  • Animation: 1 Loop, 7 seconds on frequency capped auto expansion 970x418 panel; 1 loop up to 30 seconds max for subsequent user initiated expanded 970x418 panel; While we request a Static 970x66, we will take some slight animation.
  • May include video functionality; Up to 30 Seconds; Video can be auto play: Sound must be user initiated on the Auto Expand 970x418 but can be auto sound on the User Initiated 970x418
  • Must contain a clearly defined Expand & Close click button (upper right “X CLOSE” 16 pt font min)
  • All ads must open a new window on click
  • MOTIF, Pointroll, Eyeblaster, Eyewonder & Interpolls accepted - other vendors subject to approval pending testing (SEE BELOW FOR SITE SERVED REQUIREMENTS)
Square pop-up 250 X 250
  • 970x125 Flash/Gif/JPG ( Pointroll, Eyeblaster, Eyewonder and Motif accepted) No Rich Media, Auto Video or Auto Audio (User initiated video/audio via click Only)
  • File size: 50k MAX initial load; 100k Polite Load
  • 1 Loop, 7-10 seconds max animation
  • All ads must open a new window on click
Half-page ad 300 X 600
  • Flash/Gif/JPG; (Pointroll, Eyeblaster, Eyewonder and Motif accepted)
  • No Rich Media, Auto Video or Auto Audio (User initiated video/audio via click Only)
  • File size: 50k MAX initial load; 100k Polite Load; No expansion accepted
  • 1 Loop, 7-10 seconds max animation
  • All ads must open a new window on click
Wide skyscraper 160 X 600
  • Flash/Gif/JPG; (Pointroll, Eyeblaster, Eyewonder and Motif accepted)
  • No Expansion, Auto Video or Auto Audio accepted (User initiated video/audio via click Only)
  • File size: 50k MAX initial load; 100k Polite Load; No expansion accepted
  • 1 Loop, 7-10 seconds max animation
  • All ads must open a new window on click
skyscraper 120 X 600
  • Site Served Logo Only
  • eps or psd hi res transparent logo, static only (no animation), no borders - Logo must fit into 120x60
Large rectangle 336 X 280

RICH MEDIA REQUIREMENTS:

accepted vendors: Atlas, DoubleClick, Media Mind, Interpolls, EyeWonder, Pointroll, Spongecell and Unicast.

not accepted vendors: Flashtalking will test all others for acceptance on a case-by-case basis

ad types not accepted: Floating, Popup/Under, AutoExpanding & AutoSound ads

EXPANDING ADS:

  • All ad expansion must be user initiated and must be the same action to collapse as it was to expand. Ads will be rejected that do not adhere to this guideline.
  • Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel. Font:16 pt; Location: On Edge of Original (non-expanded/expanded) unit
  • Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.

CUSTOM AD UNITS/SLIDESHOWS/PAGES:

Please FTP the below assets for ALL customizations:

  • Branding/Messaging
  • Style Guide
  • Fonts
  • Product Shots
  • 1x1 3rd Party Tracking

VIDEO IN-PAGE BANNER ADS:

  • 40k Initial load and up to 100k streaming.
    1MB Video File size max
  • Audio must be user initiated via click with same
    action to stop as it was to play (click to play/click to stop). Stop/Mute and Start buttons are required.
  • Video cannot loop more than one time and cannot exceed 30 seconds total animation.

FLASH CLICK THROUGH INSTRUCTIONS:

All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction: Add an invisible button making the entire area of the banners clickable.

Attach the following object action to the button:

on (release)
getURL (clickTag, “”_blank””);
}

This will embed the clickTag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file.

Target=”_blank” is required as the “Window” field’s option when setting the getURL action (“Expression” unchecked).

FOR MORE DETAILED INFORMATION:

http://www.macromedia.com/resources/richmedia/tracking/

also reference:

http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/

http://www.macromedia.com/resources/richmedia/tracking/designers_guide/